The presence of works of art in the corridors, the meeting rooms and the walls of the office breaks down the work environment and creates an intellectual impact that stimulates creative power.
Some companies are beginning to use art to create more welcoming environments and make it more pleasant for employees to return to the office instead of working at home or in the cafeteria. In this sense, art can collaborate with the talent retention strategy of companies.
The installation of a work of art in the office must be a planned action; Some factors such as lighting and load should be considered together with the architecture, in order to create a balanced composition and space.
Below are some of the amazing reasons you should encourage artworks in your office.
#1: Enables the creation of a more welcoming workspace
The presence of works of art in the workplace can improve the mood and make people feel better about themselves and their co-workers. 93% of respondents agreed that art makes the workplace more enjoyable for staff, customers and suppliers alike.
#2: Stimulates creativity and increases productivity
The incorporation of art in the office not only stimulates creativity and improves individual and collective well-being, but, as the research suggests, can significantly increase productivity, especially when employees are invited to participate in the selection process of the works.
#3: Helps to communicate the brand image and the values of the company
The artworks offer an elegant and subtle way to communicate the image and corporate values. The key is to do it in an authentic way in such a way that the images and messages contained in the works really help to communicate the essence of the company. Also, initiatives related to the promotion of art and culture have a significant weight in CSR programs.
#4: Provide options that adapt to the flexibility of new work environments
The current work environments became large multipurpose open spaces, where the surface to expose a conventional work is limited. That is why it is important to consider the inclusion of new forms of artistic expression (kinetic art, digital art, installations, etc.) and the investment in pieces that can be moved easily, as well as opting for solutions for the hire of works in order to maximize the flexibility of space. You can check out Galerie LeRoyer for great ideas.
#5: It can represent a good long-term investment
Choosing the most promising emerging artists can be fundamental when it comes to converting works of art in the office, in future investments that are revalued with the prestige of the artist.
