The marketing world offers infinite digital channels, so you might wonder how calls are still effective. Despite quick modernization, many customers still prefer the connection phone calls bring, and as a contractor, you can use this to your advantage. With billions of smartphones across the globe, you’ll be surprised to discover the sheer amount of contractor leads pay-per-call can generate.

If you’re looking for the best home improvement leads, consider investing in pay-per-call (PPL)for your home improvement company. Calls continue to rise in demand, and here are some of the benefits of PPC:

Maximize Leads

Efficiency and easy access are valuable to gathering and retaining customer attention, so instead of sending your target market links to individual forms, place your company’s phone number. That way, your customers can quickly get in touch with your business. 

Many customers want to call the business after seeing a mobile ad, which is especially true for services like home improvement. Through a phone call, they can ask questions and speak to a sales representative, making them feel safer and surer with their purchase decision. Remember, your market appreciates excellent customer service, so provide them with a method to interact personally over the phone.

Pay-per-call allows you to connect with the best leads in real-time, helping you generate a conversion rate of 30-50% more than the 1-2% rates of pay-per-click.

Quality Control

Lead quality is crucial to your marketing campaign because your positive ROI depends on it. You do not want to waste money and resources on fraudulent clicks, junk calls, and impossible-to-contact leads from recycled digital marketing.

By using pay-per-call, you can generate higher-quality leads since many callers have a higher purchasing intent. The assistance of sales personnel contributes to their trust since they benefit from one-on-one interaction for their questions and concerns. Pay-per-call also has a 100% contact rate and allows you to set quality controls to formulate criteria and filters against bad calls.

Guaranteed ROI

With a 100% contact rate, your ads expenditure is better spent. You only pay for calls that convert with pay-per-call, increasing your ad revenue and almost guaranteeing a return on investment. By capturing a larger volume of leads through quality maintenance, you can expect all your marketing investments to return to you in double.

Still, to gain an increase in ROI, your pay-per-call campaign needs to be optimized and monitored for compliance. Doing so can be difficult, especially if you are handling various marketing channels simultaneously, so don’t hesitate to seek the help of professionals. If you are a contractor new to the concept of PPC, get in touch with HomeGuru.

David Curry